Tiffany & Co., the world-renown jeweler, marks its 175th anniversary with a double-digit increase in brand value. The legendary brand has launched a limited edition series, “Tiffany 1837™,” to commemorate the year of its founding and its commitment to design excellence. High-profile anniversary events featuring the 128.54-carat Tiffany Diamond are scheduled to take place in Beijing, Tokyo, Dubai and New York. Tiffany’s portfolio spans from fine jewelry to silver, allowing the company to address the needs of a diverse audience. The growing breadth of the portfolio poses some challenges for Tiffany, and the strategy will continue to require careful management in order to avoid the risks of brand dilution. Tiffany is also investing wisely in its various corporate citizenship efforts. From responsible mining to ensuring 100% of its packaging suppliers are Forest Stewardship Council (FSC)-certified, Tiffany is proving that the adage “with age comes wisdom” applies to brands just as much as it applies to people.