Interbrand IQ: The Best Asian Brands Issue
In this issue of Interbrand's IQ quarterly journal: Best Asian Brands, Retail Renaissance, Microsoft's Big Bet Year, The Forgotten Customer, M&A Survival Guide and more.
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Focus on the Institutional Investor
Why the needs of institutional investors have changed—permanently—and how financial services brands can reengineer to deliver a truly customer-centric value proposition.
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Branding a key factor for merger & acquisitions deals
Mergers and acquisitions deals have allowed many companies to become more profitable—but what happens to a brand in that process? To ensure a successful transition, Interbrand Sao Paulo offers some guidelines and guardrails on the road to consolidation.
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All Systems Go
Developing a naming system for your brand is a challenge when you’re crafting it from scratch. It’s even more daunting when you’re designing something for a long-standing portfolio (especially one that’s picked up a few acquisitions along the way). Find out the top nine things to consider when coming up with a naming system.
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Interbrand IQ: What's in Store for 2013
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The Internet’s New Name Game
Standard Web naming conventions are about to
end. As some brands seek to own space to the
right of the dot, should your brand follow suit?
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Semiotics Rising
Increasingly, brands are tapping into a discipline that helps find the meaning of it all.
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Message in a Bottle
As any visit to the local liquor store will show,
the alcohol category is a crowded one, with
established purveyors and niche players alike
competing for shelf space. Gone are the days
when a handful of labels made for a wellstocked
bar. Today, there is a flavor, ingredient,
method or vintage to meet any taste, tempting
a new breed of cocktail enthusiast – and the
mixologists who serve them – with ever more
innovative concoctions.
So, how do you stand out in a heavily
populated category like this?
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