Kick off and tee off!
Interbrand designs the new Ryder Cup logo
Aiming to unify the brand and strengthen the alliance between the two organizing bodies of the world's most famous team golf competition, The PGA of America and Ryder Cup Europe have announced a new official logo for the Ryder Cup. Take a look at the Interbrand designed logo and read more about our work.
Will a potential Super Bowl win be enough for the world to forgive Big Ben?
On February 6th, all eyes will be glued to the Super Bowl—and particularly on one quarterback, the Steelers’ Ben Roethlisberger, who has seen his image dwindle in the last nine months due to sexual assault allegations. But will a potential win on Sunday be enough to skyrocket him back to lucrative sponsorship material and improve his brand in the long-term? Find out what we think about his future.
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