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Persbericht (Nederlands)

Patrick Stal's take on the State of Dutch Branding

Why are Dutch Brands Declining in Value?

In last year’s 10th anniversary of the Best Global Brands study we uncovered an unsettling trend: Dutch brands are declining in value while brands from nearly every other European country are growing in value.

We wanted to find out why.

The answers are in this report, an original study of over 350 branding and marketing professionals in the Netherlands. It is an investigation, a “health check," into the state of branding in the Netherlands. The results are surprising.

Curious? Read our report.


Download the report



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