$6,105 $m
Victoria's Secret
Popularity, international brand awareness, more than 1,000 stores and a robust presence boosted revenues at Victoria’s Secret. The brand hits on all cylinders—hiring, design, execution, product and consistency. Fresh product, free media and new supermodels maintain interest and buzz. While Victoria’s Secret opened its first U.K. flagship in London, investors are impatient with its slow international expansion in view of its sales momentum and brand recognition from U.S. to China. CEO Les Wexner is proceeding cautiously, testing markets in Canada, the U.K. and the Middle East.