33
+8%
$1,649 $m
PetSmart
PetSmart continues to grow while remaining true to its core strategy of providing total lifetime care to pets, concentrating on services. Last year, grooming, pet training, boarding and day camp services grew by 9 percent, to account for 11 percent of net sales. During the past two years the chain has opened more than 80 locations, with another 45 to 50 stores slated to open in fiscal 2013. The brand is also a heavy user of social media and online channels for e-commerce and to disseminate expert pet care knowledge. The open, inclusive dialogue with customers helps PetSmart protect its long-term expert advisor role with pet owners.