22
-8%
$3,731 $m
Gap
Gap continues to enjoy extremely high brand recognition globally. Yet despite its desire to excite a new generation, according to social media sentiment, it simply serves as a reliable provider of family clothes and gateway mom jeans. The 2011 management shake-up and new design center have yet to make their mark on the brand. Plans to reduce the number of retail stores and open more outlet locations continue. With sales in the U.S. virtually flat, Gap is aggressively developing international markets with growth potential, including China.