$15,909 $m
Toward its goal of reinventing pharmacy for better health, CVS/pharmacy defines its brand as “healthcare expertise.” It successfully engages customers through an innovative suite of digital and in-store programs that provide walk-in health care and advice, and help customers manage, refill, and pick up prescriptions conveniently. To protect profits in the face of increasing generic prescription drug sales, it’s incorporating more non-health front-of-store products into an evolving portfolio of private brands. CVS’s real estate program continued on pace with 2.6 percent retail square footage growth. It now has more than 7,000 CVS/pharmacy stores in the U.S.