$836 $m
Anthropologie proves there are more ways to succeed than lavish ad campaigns and a store in every mall. It keeps the number of upscale locations under 200, opening 15 new stores last year. No two look the same. Each has a team of artists creating imaginative vignettes from found and unique objects. In its quest to remain beautifully different, Anthropologie teamed up with 11 creators for its latest collection, sure to please its extremely loyal core of wealthy female sophisticates. Known for creative, narrative-imbued store, catalog and website experiences, the Urban Outfitters-owned retailer is exploring ways to extend its physical, print and online brand experience to tablets.