On the heels of the 2017 Detroit Auto Show, Jim Hoostal, Executive Director of Client Service at Interbrand, sat down with Cheddar, a live news network that covers tech, business and media. With a long history in the automotive industry on both the brand and agency sides, Jim discusses the future of auto and how technology will play a large role in transforming the industry. Watch the interview here.
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand's Consumer Branding and Retail teams, based in Cincinnati, Ohio, has the expertise to strategically define and execute every part of the shopper journey. These full service, integrated teams both work collaboratively with our clients we grow brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel.