Jim Hoostal on Cheddar TV: how technology is transforming auto brands

January 11, 2017


On the heels of the 2017 Detroit Auto Show, Jim Hoostel, Executive Director of Client Service at Interbrand, sat down with Cheddar, a live news network that covers tech, business and media. With a long history in the automotive industry on both the brand and agency sides, Jim discusses the future of auto and how technology will play a large role in transforming the industry. Watch the interview here.

About Interbrand Cincinnati

At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand's Consumer & Retail Brand Experience team, based in Cincinnati, Ohio, has the expertise to strategically define and execute every part of the shopper journey. We are a full service, integrated team that works collaboratively with our clients to create iconic brand experiences that transform the way people engage, shop and buy. Together, we grow brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel.

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