Leading global branding firm teams up with Brandemonium to bring best-in-class thinking to the first annual international branding conference and festival.
Cincinnati, Ohio (September 22, 2017) – Interbrand, the leading global brand consultancy, is partnering with Brandemonium in its inaugural year. An international branding conference and festival, Brandemonium will take place in Cincinnati, Ohio October 11-14, 2017. Top brands and agencies will be providing a sneak peek into what’s to come in the world of branding during the conference by day, and the event will take over the downtown area through city-wide brand experiences and activations by night.
Following the first day of Brandemonium, Interbrand is hosting a event on October 11, 2017 at the historic Mockbee in the Over-the-Rhine neighborhood of Cincinnati to kick off the festivities. This event will be a party and brand experience, bringing together live entertainment and branding themes that will be discussed the following day when Ryan Brazelton, Executive Creative Director, takes the stage during the conference to discuss three powerful levers that iconic brands display as an equation for success.
“We are thrilled to be a part of Brandemonium alongside the world’s top branding and marketing leaders,” says Vicky Leavitt, CEO, Consumer & Retail Brand Experience. “Bringing everyone together for this immersive experience around brand creates a platform for growth and shared learning. It really opens up endless possibilities of what we can all create together.”
Brandemonium will begin just two weeks after the launch of Interbrand’s 18th annual Best Global Brands list, and a panel featuring some of the world’s mos valuable brands will be facilitated by Andrea Sullivan, CMO of Interbrand at Brandemonium’s conference. This session will focus on the launch of the 2017 ranking and accelerating business in the changing world. Andrea will be joined on stage by panelists including Stephan Gans, SVP of PepsiCo and Mark McCallum, EVP, Jack Daniels from Brown Forman.
Additionally, Jim Hoostal, Executive Director, Client Service, Automotive from Interbrand rounds out the last day of the conference to discuss “Automotive Brands: Preparing for the Next Era,” discussing automotive shopping and ownership experience at retail and the challenges ahead for automotive brands.
Interbrand’s affiliate brandchannel is also a media partner of Brandemonium, providing coverage of the event throughout the week.
Brandemonium is an innovative conference and festival featuring brands of all shapes and sizes – from the U.S. and abroad – taking over the city with free activations that will engage, excite, and entertain. Learn more about the event and view the schedule of events here.
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand's Consumer Branding and Retail teams, based in Cincinnati, Ohio, has the expertise to strategically define and execute every part of the shopper journey. These full service, integrated teams both work collaboratively with our clients we grow brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel.