Interbrand’s Vicky Leavitt, CEO, Consumer & Retail Brand Experience, talked with Adam Gavine of Aircraft Interiors Magazine about airline brands’ ability to become stronger by focuses on the brand experience for passengers to build loyalty.
From article (March 1, 2017) — Today’s flyers have a wide choice of great airline experiences to choose from, but when most airlines have great product, they need an edge, something to make people desire their brand. If you strip away logos and brand elements, is the experience still unique and ownable? Airlines need to look at the total passenger journey—the highlights and the low points- and think about how they can really create an iconic experience.
Read more about how all airline brands can become stronger if they strive to own every sensory element of their passenger experience in the full article.
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand's Consumer & Retail Brand Experience team, based in Cincinnati, Ohio, has the expertise to strategically define and execute every part of the shopper journey. We are a full service, integrated team that works collaboratively with our clients to create iconic brand experiences that transform the way people engage, shop and buy. Together, we grow brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel.