With a strengthened brand, Medtronic strives to transform healthcare

Medtronic
Confronted by challenges in current healthcare systems, Medtronic built on its reputation in medical technologies and asserts itself as a leader in future-facing healthcare solutions.

Following the acquisition of Covidien, Interbrand helped Medtronic develop a new visual identity and brand strategy that better reflected its new capabilities and its mission.

Read the full case study here.

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