How culture feeds the M&A process

People and culture are the keys to success in M&A transactions. A misaligned culture can lead to employee disengagement and cause problems in the M&A process. That’s why culture should be a focus early on in the process.

Interbrand Canada’s Managing Director, Carolyn Ray, outlines the importance of culture and engagement to the M&A processShe explains the role that brand plays in defining an organization’s culture and how it can be leveraged into a real competitive edge.

Her article appeared as a part of Interbrand’s M&A Series.

Read it here.

Carolyn Ray is fascinated with authenticity, trust and leadership. With a blend of experience in communications, marketing and branding, she established Interbrand’s global Brand Engagement practice and leads Interbrand Canada.


Managing Director, Interbrand Canada