Interbrand Canada’s Managing Director, Carolyn Ray, outlines the importance of culture and engagement to the M&A process. She explains the role that brand plays in defining an organization’s culture and how it can be leveraged into a real competitive edge.
Her article appeared as a part of Interbrand’s M&A Series.
Carolyn Ray is fascinated with authenticity, trust and leadership. With a blend of experience in communications, marketing and branding, she established Interbrand’s global Brand Engagement practice and leads Interbrand Canada.