Interbrand Canada develops brand positioning to demonstrate the value provided by CPAs

October 17, 2016


Toronto, ON — Oct. 17, 2016 Canada’s Chartered Professional Accountants (CPAs) are helping the public better understand their role. They have launched a new campaign, explaining the value that they can bring to businesses in our modern economy.

The campaign is based on brand positioning by Interbrand Canada and was developed by DDB Canada.

Read more here.

About Interbrand Canada
Headquartered in Toronto, Ontario, Interbrand Canada combines 17 years of local knowledge with global insights to help businesses of all sizes, from emerging to business going global — grow. We believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand publishes the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel, and The Interbrand 150: Iconic Canadian Brands Report for Canada’s 150th. For more information, please visit us at and follow us on Twitter (@InterbrandCDN) and Instagram (@InterbrandCDN).

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