5 Questions with Intercontinental Exchange (ICE)

Interbrand’s Chief Communications Officer Paola Norambuena sits down with Russ Rubino, Vice President of Marketing for the Intercontinental Exchange—the parent company of the New York Stock Exchange (NYSE), where we hosted our 2017 Interbrand Breakthrough Brands launch event. Rubino talks about the 225-year history of the Exchange’s newly renovated headquarters, and how a combination of technology, human ingenuity, and  heritage makes NYSE an ever-growing brand in its own right.