5 Questions with GE

Interbrand’s Executive Creative Director, Chris Campbell, talks to GE’s Director of Global Brand & Design, Rich Narasaki, about how the GE brand has grown since it was founded by in 1892 Thomas Edison. While much has changed for the lighting company turned global conglomerate, it’s the beliefs the hold steady at the heart of the brand that serve as a beacon of growth.

Learn how this Best Global Brand maintains a spirit of invention, creates a culture of innovation, and prepares itself (and customers) for digital transformation—and which 2017 Breakthrough Brand it’s eyeing for inspiration.