Designing Best Global Brands

Just as the top brands constantly reinvent, our design for Best Global Brands visualizes growth and change through constant motion. From introduction to activation, the identity breaks out of the organized grid of 100 brands to evoke non-stop movement from order to disruption and back again.

Dynamic and human, growth is all around us. To tap into it, brand needs to become the center of gravity for the business—the closer you get, the faster you grow.