5,148 $m
Introduced in 1961, Sprite is the world’s leading lemon-lime flavored soft drink, and asks consumers to “Obey Your Thirst.” sprite.com
Growth History
The marketing model for Sprite allows our local markets the flexibility to communicate the brand with local considerations, while still operating under the global DNA of the brand. This model allows for maximum consistency globally, while maintaining authenticity with the consumer.
Flavia Buchmann
Global Brand Director