88
MINI
+18%
4,986 $m
Since 1959, MINI, part of the BMW Group, has stood for intelligent design, iconic style, and unparalleled motoring thrills. MINI.com
Growth History
These are exciting times to work in the car industry as it undergoes a dramatic paradigm shift; yet to work on the MINI brand these days is the most exciting job of all, as the brand undergoes a major repositioning. This is the year we set out to reclaim MINI’s role as not only the most emotional car brand but a true urban lifestyle brand, engaging in a range of new fields and ventures.
Sebastian Mackensen
Senior Vice President
MINI