The timeless luxury of the Mercedes-Benz
brand, best embodied by its tagline "The best or nothing," still
appeals to drivers of all ages throughout the world. This year, Mercedes-Benz
took significant measures to revitalize its brand by launching a new A-Class with an exciting
face-lift and introducing groundbreaking models like the GLE Coupe and the Mercedes-AMG
GT, among others.
sales in the first quarter of 2015 marked as
some of the best in the company's history, combined with the fact that the age
of A-Class customers in Europe has declined by 13 years since 2012, the automobile
brand from Stuttgart is proving to be on the right track. It has expanded its
portfolio to tap into the successful SUV and compact car markets, which led to
face-lifts for the GLE (former M-Class) and the
new GLA, GLC (former GLK), and GLE Coupe. Perhaps most
significant is the new C-Class Coupe: Both elegant and
sporty, the new model cuts a fine figure on the road while still representing
modern luxury. With the new C-Class, Mercedes-Benz displays distinctive
innovation and advanced engineering that sets new standards for cars in its
segment. The sportiest car that Mercedes-Benz placed on the market this year
was the Mercedes-AMG GT, a veritable competitor to the old bull Porsche 911.
is also further exploring driver assistance and connectivity. With the
expansion and continued rollout of its new sub-brand Mercedes me, the company laid
the cornerstones of a holistic digital hub that intelligently combines customer
and car services, allowing users to access lifestyle enhancements from the
world of Mercedes-Benz, anytime and anywhere.
the company solidified a partnership with Baidu (the Chinese Web services
company that is comparable to Google) to develop infotainment for Chinese
Mercedes-Benz models that enhance drivers’ experiences—a savvy move that
reflects strengthening ties between carmakers and tech giants. Mercedes-Benz
also partnered with the chipmaker Qualcomm in order to develop wireless
mobile phone chargers for its vehicles, as well as cable-free recharging
technology for electric cars.
the future of driverless vehicles, Mercedes-Benz, Audi, and BMW collectively spent USD $3 billion to
acquire Nokia's HERE,
with plans to develop the detailed maps that are necessary to autonomous
driving. HERE was also an important partner during Mercedes-Benz’s pioneering
autonomous drive in
2013, during which its S 500 Intelligent Drive research vehicle completed a
long-distance excursion from Mannheim to Pforzheim, through urban and rural routes.
Another glimpse into the future of autonomous driving is the F 015 Luxury
in Motion research vehicle, an autonomous car boasting a highly futuristic
design and cutting-edge technology.
is also forging the future of smart mobility with moovel, which
integrates car2go, mytaxi, Flinkster, train services, public transport, and bicycle data
all into one app that guides users on the smartest routes throughout any city.
It’s all part of Mercedes-Benz’s plan to deliver the best—in seamless and even simple ways.