Since announcement in late 2014, the most
significant news surrounding Hewlett Packard (HP) is the largest division in
its corporate history, resulting in the establishment of two new, publicly traded companies: Hewlett
Packard Enterprise and HP Inc.
The separation is intended to provide each new
company with the focus, financial resources, and flexibility to adapt quickly to
changing market demands. “Today, I’m more convinced than ever that this
separation will create two compelling companies well positioned to win in the
marketplace and to drive value for our stockholders,” stated CEO Meg Whitman.
Hewlett Packard Enterprise—which emerged with a
distinct brand identity—focuses on technology infrastructure, software, and
services, targeting high-growth categories like mobility, cloud computing,
data, and security: markets with increasing competition. Led by Whitman (who
will also chair the board of directors for HP Inc.) and current CMO Henry
Gomez, Hewlett Packard Enterprise currently owns 27 percent of the world’s
server market, and brought in USD $3.9 billion in fourth-quarter revenue in
2014. With the recent acquisition of Aruba Networks, it has
expanded its leadership in enterprise mobility. The company continues to
innovate, and its most ambitious research effort is The Machine, which reinvents
the fundamental architecture of computers to enable a quantum leap in
performance, power efficiency, and security. Hewlett Packard Enterprise is also
investing in innovation through Hewlett Packard Ventures, which partners with start-ups
tackling trends such as big data, cloud and data centers, and security.
HP Inc., a global leader in printing and personal
systems, believes that technology should make life better for everyone,
everywhere. HP Inc. is led by new CEO and President, Dion Weisler—who was
Executive Vice President of Printing and Personal Systems at HP—with recent
hire, Antonio Lucio, formerly of Visa, stepping into the role of Chief Marketing
Officer. While it’s retaining the HP logo, HP Inc. will adopt a new brand
strategy: "Keep Reinventing." In an ever-changing,
connected world, HP Inc. keeps reinventing itself, its technologies, and what
tomorrow holds so that industries, communities, and individuals can keep
reinventing how they operate, ideate, and create what matters the most to them.
Operating with the heart and energy of a start-up and the brain, muscle, and
determination of a Fortune 100 corporation, the company will use this unique
combination to compete vigorously in its core markets, pursue growth in natural
adjacencies, and create new categories in 3-D printing and immersive computing.
Not just embracing new opportunities, but leading
innovation in their respective sectors, these newly streamlined HP companies
are prepared to compete with greater focus in dynamic markets.