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G’ AY MATE

“G’day mate”. Australians are famous for that warm, welcoming expression. But when our government launched a national vote to determine whether same-sex marriage should be made legal… well, the conversation turned sour. So we set out to change it.

G’ AY MATE is a reminder of what it means to be Australian; friendly, laidback, and to always give everyone a fair go. Because if everyone deserves a fair go, surely same-sex couples should be allowed to get married.

Through how-to-vote flyers, free G’ AY MATE t-shirts, social media conversation starters, a national poster campaign, and hitting the streets in pro-marriage equality marches, we played our small part in fighting for the greater good.

And finally, on the 15th of November 2017, Australia voted YES to same-sex marriage.

We’re proud to announce that G’ AY MATE was awarded two pencils at this year’s D&AD Awards – the world’s premier design and creativity festival. Still, we’ve never been prouder than we were of our country, on that historic November morning.

"As designers we have the tools to make a difference, so when the marriage equality debate kicked off we wanted to use design for good." - Ben Miles, Executive Creative Director Interbrand.
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