Naming – what not to do

Naming is just about the most subjective, contentious process brand consultants and organisations can go through together. But experience has taught us what to do when naming, it’s our tips for what not to do that will likely prove most useful to you.

To find out what Callie Deddens (Associate Consultant, Verbal Identity) thinks you should avoid when it comes time to name (or rename) your brand, click here.