Mergers and acquisitions – which brand matters most?

Mergers and acquisitions (M&A) are becoming more common – and the branding challenges they create have only become more complex. But as Daniella Bianchi and André Matias write, M&As are also a tremendous opportunity when approached correctly.

To find out how to untangle the knot and create a guiding, powerful and quantifiable plan for a brand following an M&A, click here.