Paola Norambuena is Interbrand’s Chief Content Officer. With over 18 years experience in developing global integrated brand, marketing and creative strategies that position companies for significant growth, Paola ensures Interbrand’s thought leadership and marketing initiatives are breakthrough in the marketplace.
In her current role, Paola oversees the development and growth of Interbrand’s Best Global Brands report, and its Webby Award-winning news source, brandchannel. Paola is currently partnering with the New York Stock Exchange, Ready Set Rocket and Facebook to launch a new a report in the July 2016: Breakthrough Brands.
Before being appointed Chief Content Officer in June 2015, Paola served as the Executive Director of Verbal Identity for Interbrand North America for a decade—responsible for naming and for creating marketing and brand communication strategies at every level of the brand experience. Some of her most widely recognized naming contributions over the years include Microsoft Bing, xBox Kinect, Tiffany’s Somerset, Voya Financial, Ally Financial, Covidien Healthcare, Emblem Health, Danaher spinoff Fortive, and GE’s spinoff Synchrony Financial.
Paola’s thought leadership and marketing insights have been featured in media outlets such as The New York Times, Wall Street Journal, The Economist, Crain’s New York Business, Mashable and CMO.com.
Paola has been instrumental in driving brand and business growth for numerous clients over the years including Microsoft, GE, HP, JC Penney, Kellogg’s, Ally Financial, Intel, Thomson Reuters, ING, Voya Financial, McDonald’s, P&G, John Deere, AT&T, Xerox, Tiffany & Co., iVillage, Covidien, Sears/Kmart, Nielsen, Lowe’s, Walgreens, UPS, BNY Mellon, Legg Mason, NBCUniversal and Mars.
Chilean by birth, but raised in Australia, Paola currently resides in Manhattan. Passionate about travel, she hopes to set foot in as many countries in the world as possible.