Manfredi Ricca

Chief Strategy Officer, EMEA & LatAm

As Chief Strategy Officer, Manfredi leads the development of the highest-caliber work for Interbrand clients while guiding business strategy for the region. He also oversees Interbrand’s Italian office as its current Managing Director.

For over 15 years, Manfredi has been in charge of building, managing, and valuing highly influential brands across diverse industries, both in Italy and worldwide. As a valued consultant to the leaders of some of the world’s most respected organizations, he’s secured the roles of renowned brands as powerful business assets. Though his work spans various industries, he has earned particular expertise in telecommunications, luxury, financial services, sports, and manufacturing.

Manfredi is an influential thought leader in his field: He co-authored the critically acclaimed book, Meta-luxury: Brands and the Culture of Excellence (Palgrave Macmillan, London, 2012), and contributes annual insights to Interbrand’s Best Global Brands study. His articles, interviews, and commentary appear regularly in the Italian media. He has been featured in prestigious international publications such as The New York Times, The Wall Street Journal, The Economist, The Financial Times, and BBC World.

A sought-after speaker at events and conferences worldwide, Manfredi also lectures regularly at universities and shares his learnings with MBA students.