Jihun currently leads the Interbrand Seoul office as the Chief Executive Officer, with particular emphasis on COE (Creating Optimal Experiences) and providing 3R (Relevant, Remarkable, Real) solutions for Korea’s leading clients. He believes creating optimal experiences is the most important way for brands to survive in the digital era.
Since joining the company in 2003 as a strategy consultant, Jihun has worked with key clients such as Samsung, Hyundai, Kia, LG, SK, KB Financial Group, Doosan, Diageo, and more.
Jihun started his career working at Research International, specializing in market research. After graduating Michigan State University with a bachelor’s degree in Business & Marketing, he went on to pursue his passion in analytics, research, and branding.