As Chief Growth Officer for Interbrand North America, Hermann Beherens sets the growth agenda for the business and aligns teams behind it, ensuring that Interbrand delivers its absolute best in terms of growing clients’ brands and businesses. With a record of building successful growth strategies, and over a decade of executive leadership experience, Beherens now oversees a unified Growth team that is focused on cultivating connections, nurturing existing relationships, and growing Interbrand’s reputation as a leading global brand consultancy.
Beherens has joined Interbrand from the marketing and design consultancy, FITCH, where he served as Chief Executive Officer for North America. There, he established an all-new synergy between teams that substantially boosted shared business. Prior to FITCH, Beherens spent over ten years as Chief Executive Officer at Brand Union, first for the Middle East and then the Middle East & Africa. He established the company’s office in Dubai and expanded its presence in the Middle East, and later led the turnaround of struggling operations in Africa while stabilizing revenue across his regions. During his tenure, Beherens also founded a society of WPP CEOs that identified mutual growth opportunities, developed collaboration, and generated $1.2 million in group revenues in just six months.
With extensive experience in CPG, retail, and health, and a robust background in corporate strategy, Beherens exercises a deep understanding of Interbrand’s services and its market, as well as a holistic view of the evolving competitive landscape. While much is changing in the consultancy sphere, he maintains that the role of brand in delivering value to businesses and consumers is not. As Chief Growth Officer, Beherens channels this belief in the potency of brands to help the organization not just to navigate change, but to drive it.