Calin Hertioga

Director, Brand Valuation

As Brand Valuation Director for Interbrand Zurich, Calin leads and supports various projects across multiple industries. With a background in marketing and strategic consulting, his aim is to consolidate and expand the bridge between brand valuation and strategic, value-based brand management.

After working for six years in brand management for Coca-Cola, Calin completed an MBA at Emory University in Atlanta, U.S., then worked as a strategy consultant for McKinsey & Company.

For Interbrand, Calin is currently leading an international brand performance management project for a multi-industry client, having led various brand valuation and other projects in parallel for financial services, telecommunication, utilities, industrial goods, and consumer goods clients.