With Ashish at the helm, Interbrand India, over its 3 years of history, has already been chosen as a partner by almost half of the top 30 Best Indian Brands. The key relationships built by him include Reliance, Godrej, Mahindra, Bajaj Auto, Zee, Tata, HCL, L&T and Union Bank.
An author, a social commentator and columnist, a Culture Brand exponent, an entrepreneurial businessman and a DDB Global Thought Leader; Ashish has, as a brand strategy expert, led or played a decisive role in some of the most acclaimed brand creations or makeovers of the recent times in the Indian market. His portfolio includes Corporate Branding of PepsiCo GNG, Rebranding of the Godrej Group, Makeover of Union Bank & XLRI, Creation of a new Brand for Etisalat, Branding of Baroda Next & Godrej Expert Hair Colors, decisive repositioning of Godrej No 1, Brand Strategy & Architecture for Real Good Chicken & Yummiez, Brand Revitalization for Care India & Calcium Sandoz, Brand Design for Reliance Metro & DDB Mudra Group among others. Having instituted and headed the Strategic Planning function at DDB Mudra, Ashish set up and successfully ran Water, a strategic branding & design consultancy now Interbrand India.
He is a regular invitee at the important brand forums in the Indian sub continent.