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  • Posted by: Interbrand on Tuesday, February 28 2012 12:02 PM | Comments (0)

    Despite the global economic slowdown, legions of new consumers have quickly gained access to wealth, education, and higher living standards across the world’s fast developing markets. They also have more access to information than any prior group of emerging consumers, which fuels the demand for high-quality products and brand names. How can established brands cater to this new target group that is unlike any before it? Check out our white paper, What’s in store for 2012?, for deep insight into fast developing markets and 15 other sectors.

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  • Posted by: Interbrand on Monday, February 27 2012 02:00 PM | Comments (0)

    Far beyond the rising price of fuel, events that transpire under the broad umbrella of the energy sector affect nearly every business, from natural disasters to severe weather changes. Last year, world leaders at the 2011 United Nations Climate Change Conference in Durban made significant progress toward a shared responsibility for global energy policy. But the future is far from certain. Learn more about what to expect in the energy sector—as well as 15 additional industries—in our latest white paper, What’s in store for 2012?

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  • Posted by: Interbrand on Sunday, February 26 2012 12:55 PM | Comments (0)

    In today’s rapidly shifting market, CPG brands must adapt quickly to maintain their perceived value in the minds of their customers. Gone are the days of limited choice, when shoppers meandered down grocery aisles and picked up familiar products. Now, nearly any product is available in-store or online, and a brand’s reputation goes far beyond its packaging. What does this new consumer-centric era of marketing mean for CPG brands? Get our latest white paper, What’s in store for 2012? to see what brands across 16 sectors can expect in the coming year.

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  • Posted by: Interbrand on Thursday, February 23 2012 12:41 PM | Comments (0)

    The idea of “retail” used to be associated with a physical location. Not anymore. Today, a “store” has evolved into a fluid idea that serves the mobile, global customer in search of new experiences to share. Physical stores are still relevant, but must be imagined as showcases for brands—not as isolated destinations. Online shopping has changed the face of the game entirely, and those brands that can seamlessly integrate values, moods, and emotions with commercial and social aspects will succeed. What does this mean for store footprints, retail branded-apps, and social media strategies? Check out What’s in store for 2012?, our latest white paper, for insights into retail and 15 important sectors for the coming year.

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  • Posted by: Interbrand on Tuesday, February 21 2012 01:47 PM | Comments (0)

    As always, the technology in our lives continues to evolve unimpeded—despite global economic meltdowns, political unrest, and social revolution. The year ahead will find this sector rocketing forward while being buffeted by a number of game-changing trends. Take technology at the workplace, for instance. As the lines blur between work and life in general, so too the lines between devices used strictly for work or play. Security will become ever more important as nearly everything we do is online, and consumers are no longer content with tech that merely helps them get things done. The experience of using any particular technology is what will make or break it. How will these trends play out in the year ahead? Gain insight into tech and 15 other critical sectors in our latest white paper, What’s in store for 2012?

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