3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Our Work - By Discipline

Naming

The perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.

Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.

Naming CASE STUDIES

Accordia Golf Add It Up, Bank of America
Align, Procter & Gamble Alpheon, GM Korea (GM Daewoo)
ALTANA Amarok, Volkswagen
Aqualtis, Indesit Company Asience, Kao
Atradius Atvio, Wal-Mart
Aurion, Toyota Aurubis
Ausenco Banco Base, Base
Bankia Baskin-Robbins
Beauty'in Bing, Microsoft
BlueScope Steel bpost
Bravia, Sony Brillia
CCU Citrovita, Votorantim
City of Johannesburg Clarel, DIA Group
Covidien Credendo Group
Cube3, Nissan Motor Company Danone Veloute Fruix, Groupe Danone
DOW XLA, DOW Fiber Solutions Ertia, Amway
Feeding America Good Base, Korea Ginseng Corporation
Hytera, HYT Iberdrola, IBA
Insper, Ibmec São Paulo Interes
IVOO, Greentech Japan Brand, JAPAN BRAND
Jurema, Brasfrigo KANU, Dong Suh Foods
KB Financial Group Kinect, Microsoft
Legend Holdings Light Up, Dong Suh Foods
Mevalotin, MEVALOTIN, Daiichi Sankyo MindTap, Cengage
Moiskin, Amway Molten
Monster 6Sense, Monster Worldwide Movistar, Telefónica
Multicert, Forterior, Spirafort, Avadur, FineXcell, Oceanfit, Vallourec Munich Airport
Noscira, Grupo Zeltia Obela, PepsiCo and Strauss Group
Ocado OneSight, Luxottica Group
oneworld OXXO
Phicomm Procter & Gamble
Prozac, Eli Lilly Prysmian, Pirelli
Punto, Fiat Quoniam, Union Investment
Rio Tinto Rotoplas
RSA Ryukoku University
Sensis SeriousFun, Association of Hole in the Wall Camps
SFS, Merck Shinhan Investment Corp., Shinhan Financial Group
Singapore Mozaic SKY Vibe, SKY TV
Somerset, Tiffany Spiriant, LSG Sky Chefs
T.O.P, Dong Suh Foods Tafelstern
Te Hana, Lion Nathan Terra Firma, National Geographic
Thomson Reuters Accelus, Thomson Reuters Thomson Reuters Eikon, Thomson Reuters
Tip Top Crammed, Fonterra TRUE, True
UniCredit UniMás, Univision
Vantaggio, Molten Vattenfall Center, Vattenfall
Vibe, SKY TV Vocativ
Volly, Pitney Bowes VPRIV, Shire
Wi-Fi, Wireless Ethernet Compatibility Alliance WOBI, HSM
Wrigley Yondelis, PharmaMar
Zespri, New Zealand Kiwifruit