3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Corporate Citizenship

At Interbrand we believe that Corporate Citizenship is the sum total of how a company treats every constituency that depends upon it, and upon which it is dependent – its employees, customers and suppliers, the government(s) responsible for both regulating and assisting it, the communities in which it does business, and the larger environment it shares with the whole planet.

Consumers have become increasingly aware of both the local and global impacts of corporations, and when it comes to the issues that matter to them, they demand responsiveness and reward brand leadership. By appealing to their core audiences and leveraging core competencies in service of the greater good, companies drive customer choice, generate premium and deliver loyalty to their brand.

Our Corporate Citizenship team works with multiple clients in the non-profit and for-profit world to unlock these growing opportunities that build measurable brand value by aligning their Corporate Citizenship efforts with their overall business strategy.

Corporate Citizenship CASE STUDIES