Interbrand's brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture of how your brand is contributing to business results today, together with a roadmap of activities to ensure that it is delivering even more tomorrow.
Having pioneered brand valuation in 1988, we have a deep understanding of the impact of strong brands on the key stakeholder groups that influence the performance of your business, namely (current and prospective) customers, employees and investors. Strong brands influence customer choice and create loyalty; attract, retain and motivate talent, and lower the cost of financing, and our brand valuation methodology has been specifically designed to take all of these factors into account.
A strategic tool for ongoing brand management, it brings together market, brand, competitor and financial data into a single, value-based framework within which we assess the current performance of the brand, identify areas for improvement, and develop an action plan to enhance the future influence of the brand on business results.
The brand valuation model also provides a framework within which one-off business case modeling can be conducted to evaluate brand strategy options, such as positioning, architecture, and extension, and make the business case for brand change.
Finally, when conducting valuations for financial reasons, as well as a rigorously analyzed and defendable valuation number, we also provide strategic branding recommendations, delivering value to the business beyond the number alone.
To date, we’ve conducted several thousand valuations and the rigor and integrity of our approach has been recognized by businesses, standard setting authorities, academic and regulatory bodies, as well as accountancy and legal practices. This gives us unrivaled breadth and depth of sector knowledge and ultimate market credibility.
Brand valuation can be a versatile strategic tool for your business. For more information, please read our whitepapers:
Brand valuation – A versatile strategic tool for business
Making the business case for brand change – Connecting brand strategy to business results
Financial applications for brand valuation – Delivering value beyond the number
A Versatile Strategic Tool:
Applications for Brand Valuation