3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Brand Valuation

Interbrand's brand valuation methodology seeks to determine, in both customer and financial terms, the contribution of your brand to business results.

Having pioneered brand valuation in 1988, we have a deep understanding of the impact of strong brands on the key stakeholder groups that influence the performance of your business, namely (current and prospective) customers, employees and investors. Strong brands influence customer choice and create loyalty; attract, retain and motivate talent, and lower the cost of financing, and our brand valuation methodology has been specifically designed to take all of these factors into account.

A strategic tool for ongoing brand management, it brings together market, brand, competitor and financial data into a single, value-based, framework within which the performance of the brand can be assessed, areas for improvement identified, and the financial impact of investing in the brand quantified. It provides a common language around which a company can be galvanized and organized.

The brand valuation model also provides a framework within which one-off business case modeling can be conducted to evaluate brand strategy options, such as positioning, architecture, and extension, making brand valuation a versatile strategic tool for your business.

To date we’ve conducted several thousand valuations and our approach has been recognized by businesses, standard setting authorities, academic and regulatory bodies, and accountancy and legal practices. This gives us unrivaled breadth and depth of sector knowledge and ultimate market credibility.

Read more about brand valuation and Interbrand’s methodology here.

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Brand Valuation

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