Interbrand's brand valuation methodology seeks to determine, in both customer and financial terms, the contribution of your brand to business results.
Having pioneered brand valuation in 1988, we have a deep understanding of the impact of strong brands on the key stakeholder groups that influence the performance of your business, namely (current and prospective) customers, employees and investors. Strong brands influence customer choice and create loyalty; attract, retain and motivate talent, and lower the cost of financing, and our brand valuation methodology has been specifically designed to take all of these factors into account.
A strategic tool for ongoing brand management, it brings together market, brand, competitor and financial data into a single, value-based, framework within which the performance of the brand can be assessed, areas for improvement identified, and the financial impact of investing in the brand quantified. It provides a common language around which a company can be galvanized and organized.
The brand valuation model also provides a framework within which one-off business case modeling can be conducted to evaluate brand strategy options, such as positioning, architecture, and extension, making brand valuation a versatile strategic tool for your business.
To date we’ve conducted several thousand valuations and our approach has been recognized by businesses, standard setting authorities, academic and regulatory bodies, and accountancy and legal practices. This gives us unrivaled breadth and depth of sector knowledge and ultimate market credibility.
Read more about brand valuation and Interbrand’s methodology here.
A Versatile Strategic Tool:
Applications for Brand Valuation