3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Our Work - By Discipline

Brand Strategy

Strategy is the fine art of keeping every factor and element in perfect balance.

By working closely with our clients, our Brand Strategy team defines and puts in place the actions needed to deliver an agreed result. This will be in line with the overall business strategy behind the brand creation, and ensure the long-term, consistent implementation and management of the brand.

Brand Strategy CASE STUDIES

AIG LIFE, AIG Align, Procter & Gamble
ALTANA Applebee's
Ascott Group, ASCOTT Group Asience, Kao
Atos Origin Atradius
Ausenco Australian Institute of Company Directors
BALS Banco Base, Base
Banco Popular Bank of Yokohama
Bankia BanReservas
Basham, Ringe y Correa Bayer
BDO Beauty'in
BMW, BMW Group bpost
Brand Dürer, Museum of the city of Nuremberg Bravia, Sony
Brillia Brisbane
Calimax CALVO
Carrefour Chandon Délice
Chubu Electric Power Cinépolis
Círculo de Lectores Citrovita, Votorantim
congstar Constellium
Continente Costalegre, SETUJAL
CSC Cube3, Nissan Motor Company
Daiwa House Group Deutsche Digitale Bibliothek, Fraunhofer-Gesellschaft (Institut für Intelligente Analyse- und Informationssysteme IAIS)
Deutsche Telekom Disa
DOW XLA, DOW Fiber Solutions
DSM El Almendro, Delaviuda Group
Elders Euskaltel
Euskotren Extra, Wrigley
FC Dinamo Tbilisi Feeding America
Fountain House GE ecomagination, GE
Get it On!, New Zealand Aids Foundation Godrej
Golf Santander Grand Optical, Redstar
Griffin Theatre Company Grupo Peñaflor
GS Group
Hi-Pass, Korea Expressway Corporation Holiday Inn
Hotpoint-Ariston, Indesit Company Hytera, HYT
iN2015, Infocomm Development Authority
Insper, Ibmec São Paulo Instant Kiwi, New Zealand Lotteries Commission
InterContinental, InterContinental Hotels Group Jamnica, Agrokor
Japan Airlines Japan Brand, JAPAN BRAND
Juventus, Juventus Football Club KB Financial Group
Kellogg’s, Kellogg Company Korea Economic Daily
Kyowon Group Legend Holdings
Lero, Podravka Beverages Mahou
McDonald's Mevalotin, MEVALOTIN, Daiichi Sankyo
MINI, BMW Group Mitsui Garden Hotel, mitsui garden hotel
Mizuho, Mizuho Financial Group Molten
Montecasino Moreton Bay and Islands, Brisbane Marketing
Movistar, Telefónica Multiópticas
Natuur, LOTTE Confectionery New Theatre
New Zealand Masterbrand, New Zealand Way Nikon
Nougat, Plumari Novozymes
oneworld Opera Australia
Organon Anesthesia, Merck Orona
OSIM, OSIM International Oxfam
OXXO Perodua, PERODUA
Peter Lehmann Wines Pleon
Pramerica Fosun PricewaterhouseCoopers
Procter & Gamble Puffs, Procter & Gamble
Puffs Car Cups, Procter & Gamble Raemian, Samsung
Randstad RBC Dexia Investor Services
Rio Tinto Rolls-Royce, BMW Group
RSA Ryukoku University
SBS, Seoul Broadcasting System Sensis
SFS, Merck Shakhtar
Shinhan Investment Corp., Shinhan Financial Group Sigma Alimentos
Simply Market , Auchan Singapore Mozaic
SINGHA Sochi 2014
Taikoo Telefónica
Televisa Deportes, Televisa Terranova
Thai Airways, THAI The Future of NYSE Euronext, NYSE Euronext
The Sharp (The #), POSCO E&C Thomson Reuters
Thomson Reuters Accelus, Thomson Reuters Thomson Reuters Eikon, Thomson Reuters
Tip Top Crammed, Fonterra Towers Watson
Troika Dialog TRUE, True
TUI UniCredit
Usiminas V energy drink, Frucor Beverages Limited
Vallourec Valvoline
Vanke Vantaggio, Molten
Volly, Pitney Bowes WOBI, HSM
Wrigley
Zespri, New Zealand Kiwifruit ZXQ