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Brand insights: business results

Opera Australia

 

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Our Papers & Articles

Financial applications for brand valuation

Delivering value beyond the number

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Making the business case for brand change

Connecting brand strategy to business results

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Making your packaging work harder

Our way to create a compelling package design system for complex brand architectures and assortment structures.

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The Art of Storytelling: Shaping Micro-Stories Within a Brand Story

The key to effective storytelling is finding that balance between having a living and breathing expression while still remaining true to the core what, how and why of a brand.

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What’s Your Impact?

How to successfully define, track, and communicate the good your brand is doing

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Give your name a voice: Why brand voice should shape your name

When your brand communicates, what does it sound like? This tone of voice question isn’t just critical for collateral, ads, and other touchpoints; it is, in fact, an often-overlooked key to naming.

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Hear, and be heard: Creating value through brand voice

Why brand voice is central to the brand experience, encompassing all forms of communication and shaping storytelling.

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2013 State of the Industry Report

Read the report produced by Interbrand Design Forum for Chain Store Age.

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