Best Global Brands 2011

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Top Ten Brands in 2011


1 Coca-Cola71,861 ($m)
2 IBM69,905 ($m)
3 Microsoft59,087 ($m)
4 Google55,317 ($m)
5 GE42,808 ($m)
6 McDonald's35,593 ($m)
7 Intel35,217 ($m)
8 Apple33,492 ($m)
9 Disney29,018 ($m)
10 Hewlett-Packard28,479 ($m)
View All Top 100 Brands
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Press & Media

Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786

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Top Brand - Best Global Brands 2011

 Videos

Visit our Best Global Brands 2011 YouTube playlist to watch some of our videos surrounding the launch.

INTERACT WITH THE BEST GLOBAL BRANDS
Best Global Brands Charts

Compare your brand value to others in your sector, view the top 15 Best Global Brands in relation to one another, and see a breakdown of brand value by country/region.
View the charts

RINGING THE OPENING BELL AT THE NYSE
NYSE Bell Ringing

On October 4th, Interbrand’s Global CEO, Jez Frampton, officially launched the 2011 Best Global Brands report by ringing the opening bell at the New York Stock Exchange. Jez was joined by executives from Coca-Cola, Nissan, John Deere, Philips, Microsoft and Omnicom.
Watch the video.

Jeremy Sampson on Africa Business News
Sampson

Watch Jeremy Sampson, Executive Chairman of Interbrand Sampson, discuss Interbrand’s 2011 Best Global Brands report on Africa Business News. Jeremy explains Interbrand’s methodology and why brands such as Coca-Cola, Apple, Samsung, Toyota and Burberry experienced strong growth in terms of brand value.
Watch the video

TECHNOLOGY INSIGHTS
tech article

The technology sector is undergoing a major upheaval. Find out why organizations in this sector need to start reinventing their brands.
Read "Technology Brands: Time to Reinvent" by Nirm Shanbhag

MEET IBM'S KEVIN BISHOP
ibm

Kevin Bishop, IBM's Vice President of Brand System and Workforce Enablement for IBM Worldwide, talks about his company's centennial, its "Jeopardy" computer winner, Watson, and how IBM fosters a creative culture of innovation.
Read the interview

BRANDS IN AN ENVIRONMENTAL CRISIS
environmental

The last few years have seen a number of brands at the center of environmental crises. Some have handled the pressure better than others. So how should brands affected by an environmental crisis react and what is their role when it comes to an environmental crisis?
Read "Managing Brands in an Environmental Crisis" by Alex Murray

THE MAN BEHIND COCA-COLA'S PLANTBOTTLE™
plantbottle coke

An interview with Scott Vitters, Sustainable Packaging Director at the Coca-Cola Company and find out more about Coca-Cola's revolutionary PlantBottle™-- an environmentally sustainable packaging solution that has been 10 years in the making.
Read the interview

MEET THE CEO OF HERMÈS
Hermes

Patrick Thomas talks about his company’s 2010 record growth and the specific challenges that exist for brands in the luxury space.
Read the interview

BEHIND THE SCENES OF THE BMW GUGGENHEIM LAB
guggenheim

Meet BMW Guggenheim Lab Team member, Charles Montgomery, and learn more about his emotional map project for the Lab.
Read the interview

HOW TO HANG ON TO YOUR WORKFORCE
employee branding

Companies today face major internal brand engagement challenges, with a decline in loyalty, a growing willingness to change jobs, and increasing demands in the workplace. To meet these challenges, companies need to focus on creating a strong employer brand to boost the image of the company and continuously increase the value of the brand.
Read "Boost the value of your brand by clearly positioning your company on the job market" by Nina Oswald