Bringing the Power of Interbrand
to the Business of Health


We are the only full-service, global branding consultancy with an exclusive focus on healthcare.

What We Do

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At InterbrandHealth, we help health and life sciences companies create, manage, and measure brands and their value.  Whether you're launching a new product or just went through a merger, we have the expertise and tools to help you maximize your brand's impact. By partnering with the full Interbrand network, we are able to offer a full spectrum of services for corporate and product brands navigating the healthcare ecosystem.


Strategy

  • Corporate Brand Strategy
  • Product Brand Strategy
  • Brand Architecture
  • Brand Positioning

Creative

  • Brand Naming
  • Visual Identity
  • Total Voice & Messaging
  • Nomenclature
  • Digital, Environment, Packaging, Motion/Animation
  • Internal & External Launch

Management

  • Brand Governance
  • Employee Engagement
  • Customer Experience
  • Corporate Citizenship

Evaluation

  • Brand Valuation
  • Brand Safety
  • Validation Research Analytics
  • Brand Insights
  • Trend Analysis

How We Think

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Join our social media conversations, explore our blog posts, or browse a few of our white papers below to see what we think is significant, trending, or intriguing in the health and life sciences industry.


Healthy Competition

Healthy Competition

Six Brand Principles to Compete in the New Healthcare Ecosystem

The role of brands is expanding rapidly as a driver for healthcare decision makers and consumers. Healthcare leaders who fully embrace the importance of their brands will see their organizations both develop more meaningful relationships with consumers and experience significant growth.




Healthcare Brands

A Prescription for Leadership & Innovation (2013 Best Global Brands Report)

As consumers become increasingly involved in making their own healthcare decisions, and regulatory uncertainty continues, a redefined ecosystem has evolved.  Healthcare companies must connect with customers in a more meaningful way by investing in their brands.  




Today's Reality for Hospitals

Brand is the New Must Have

In the face of shrinking reimbursements, rising operating costs, and a rapidly changing healthcare culture and treatment system hospitals must rethink their delivery of superior and cost-effective care to be successful in the future.






Vital Times

The Changing Role of Brand Within the Health & Life Sciences Industry

Brands are the most under-leveraged business asset within the health and life sciences industry, yet they have the power to transform attitudes towards the products and services being offered.  The core value of a brand is derived from its ability to drive economic revenue, demand, loyalty and retention.


Select Clients

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InterbrandHealth works with a variety of clients including pharmaceutical and biotech businesses, hospital systems, consumer healthcare, medical device companies, diagnostic labs, and animal health. Below is a selection of our client partners.

Recent Case Studies

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Take a closer look at three recent brand solutions developed by the InterbrandHealth team.  Each required its own fresh approach to brand strategy and design.


Who We Are

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Together, our team represents a wealth of knowledge and years of experience in bringing healthcare brands to life.  We love what we do, whether we're testing a new product name, developing brand strategy and architecture, creating a brand engagement plan for employees, or designing a visual and verbal identity system. 


  • Jane Parker

    Jane Parker

    CEO
  • Nichole Davies

    Executive Director,
    Engagement & Operations
  • Barry Silverstein

    Senior Director, Client Services



  • Wes Wilkes

    Executive Director, Global Strategy
  • R. John Fidelino

    Executive Director, Creative
  • John Breen

    Executive Director, Analytics

Contact Us

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For more information on InterbrandHealth and our offerings, contact Barry Silverstein

For media inquiries: Nicole Diamant

For general inquiries: info@interbrandhealth.com

Headquarters

New York

130 Fifth Avenue, New York, NY 10011
+1 (212) 798-7500


London

85 Strand, London WC2R 0DW
+44 (20) 7554 1000